Terms of service

Versione italiana

1. Who we are and what these terms cover

Praxenta Retail is a platform of Securebit S.r.l., Viale Antonio Gramsci 17/B, 80122 Napoli (NA), Italy, VAT no. 07962871211, email [email protected], PEC [email protected] ("Securebit", "we"). These terms govern the use of the praxenta.com website, the app.praxenta.com back office, the online shops published with the platform and the connected channels (WhatsApp, email, social, payments). By using the platform you accept these terms.

2. The service

The platform lets a shop run an online store with its own design, manage catalogue, orders, customers, shipping and returns, talk with customers on WhatsApp with the help of an AI assistant, send campaigns and prepare social content. The online store is built for each merchant from its brief or design and published on the assigned subdomain or on the merchant's own domain. Available features depend on the plan chosen in the contract.

3. The merchant

The contract is reserved to businesses and professionals. Whoever opens a shop declares to have the authority to bind their business, provides truthful data and keeps it up to date. The merchant is the seller of the products offered in its online store and is solely responsible for content, prices, terms of sale, shipping, warranty, returns, invoicing to customers and compliance with the rules that apply to its business (in particular consumer law and pre-contractual information duties). Securebit is not a party to the sales contracts between the merchant and its customers.

4. Accounts and security

Every back-office user has personal credentials and does not share them. The merchant decides whom to invite into its shop and with which permissions, and is responsible for the activity carried out with its shop's accounts. We recommend enabling two-step verification. Anyone suspecting unauthorised use of their account notifies us at once at [email protected].

5. WhatsApp and messaging

WhatsApp messages are sent through Meta's WhatsApp Business Platform with the merchant's own number and credentials, or through a third-party provider chosen by the merchant. The merchant complies with Meta's rules for WhatsApp Business (Business Policy and Commerce Policy), obtains consent before sending marketing messages, stops sending to anyone who asks and uses message templates only for the purpose they were approved for. Meta may suspend a number that breaks its rules; in that case Securebit cannot restore it. Messages to customers who have not given consent are not sent by the platform.

6. AI assistant

The assistant answers customers based on the shop's catalogue, availability, orders and rules, with automatic checks on prices and availability and a handover to a person when it cannot answer. It remains a tool: the merchant supervises the conversations in the back office, can pause the assistant at any time and is responsible towards its customers for the information given in its name. The assistant uses OpenAI services within the limits described in the privacy policy.

7. Customer payments

Payments in the online store are collected directly by the merchant through its own Stripe or PayPal accounts, under those providers' terms. Securebit does not collect money on behalf of the merchant, does not hold customer funds and does not intervene in payment disputes, except by providing the technical data in its possession.

8. Fee and payment

The monthly fee, the plan and the start date are stated in the contract or in the signed order. The fee is invoiced by Securebit and paid by bank transfer by the due date shown on the invoice. In case of delay we send reminders; once the grace period stated in the contract has passed without payment, we may suspend the online store after notice, showing visitors a courtesy page, until payment is settled. Prices may change with at least 60 days' notice; in that case the merchant may terminate before the new price takes effect.

9. Acceptable use

The platform may not be used to:

• sell products or services prohibited by law or by the rules of the channels used (for example the commerce policies of Meta, Stripe and PayPal);
• send unsolicited or misleading communications, or collect data without a legal basis;
• publish content that infringes third-party rights (trademarks, copyright, image rights);
• attempt to access other shops' data, bypass security measures or overload the systems;
• resell or transfer access to the platform without our written agreement.

In case of breach we may suspend the account or the shop, with notice except in urgent cases, and terminate the contract in serious cases.

10. Personal data

For the data of the shop's customers the merchant is the controller and Securebit is the processor under Article 28 GDPR: the data processing agreement, with the list of sub-processors, is part of the contract. Each party adopts appropriate security measures and cooperates with the other to answer data subjects' requests and authorities. The full rules are in the privacy policy and on the data deletion page.

11. Intellectual property

The platform, its software and its trademarks remain the property of Securebit and its licensors. The merchant keeps ownership of its trademarks, texts, images and data and grants us the right to use them only to provide the service. The bespoke online store design is licensed to the merchant for the duration of the contract.

12. Availability and support

We work to keep the platform continuously available, with scheduled maintenance announced in advance when possible. Some features depend on third-party services (Meta, OpenAI, Stripe, PayPal, Supabase, Vercel, Cloudflare, Postmark) and on their terms; we are not responsible for their outages. Support is provided through the contacts stated in the contract.

13. Liability

Except in cases of wilful misconduct or gross negligence and to the extent permitted by law, Securebit's liability towards the merchant for any damage arising from the contract does not exceed the fees paid by the merchant in the 12 months before the event. Securebit is not liable for loss of profit, for loss of data caused by third parties or by the merchant, or for the shop's content and sales. Nothing in these terms limits the rights that the law grants to consumers buying in the online shops towards the selling merchant.

14. Term, termination and end of service

The contract lasts for the term stated in the order and renews month by month unless cancelled with 30 days' written notice. At the end of the contract the merchant may export catalogue, customers and orders from the back office for 30 days; the data is then deleted, except what the law requires us to keep. Securebit may terminate with 60 days' notice, or immediately in the cases described in section 9.

15. Governing law and jurisdiction

These terms are governed by Italian law. Any dispute between Securebit and the merchant is subject to the exclusive jurisdiction of the courts of Naples, Italy. For consumers the jurisdiction rules provided by law remain unaffected.

16. Changes

We may update these terms; changes are communicated in the back office at least 30 days in advance, except those required by law. By continuing to use the platform after the effective date the merchant accepts the new terms; otherwise it may terminate before that date.