Data deletion

Versione italiana

Who can request it

• A customer of a shop that uses Praxenta Retail: for example someone who wrote to the shop on WhatsApp, placed an order or registered in the online shop.
• A merchant or a member of its staff with an account in the app.praxenta.com back office.
• Anyone who filled in the "Request a demo" form on praxenta.com.

How to request it

Write to [email protected] (or by certified email to [email protected]) with the subject "Data deletion" and state:

• if you are a customer of a shop: the phone number you used on WhatsApp and, if you know it, the name of the shop; if you placed orders, also the email you used;
• if you are a merchant: the name of the shop and the email of your account.

If you are a customer of a shop you can also contact the shop directly: as its processor, we carry out the deletion on its instruction. Before deleting we check that the request really comes from the person concerned, for example by replying to the number or email you gave; we never ask for passwords or payment details.

Timing

We acknowledge the request within 3 working days and complete the deletion within 30 days of the request. For complex requests we may take up to 60 more days, as allowed by Article 12 GDPR; in that case we inform you within the first 30 days. You receive a written confirmation when it is done.

What is deleted

For a customer of a shop:

• the customer record and any account in the online shop (name, email, phone, addresses, preferences);
• the WhatsApp conversations with the shop: messages, attachments, delivery statuses and metadata;
• recorded consents and campaign attribution data;
• carts and cart recovery requests.

For a merchant:

• the account and profile in the back office, second authentication factors, sessions;
• at the request of the business owner, the whole shop: catalogue, images, customers, conversations, campaigns, settings and credentials of connected services; the online shop is taken offline.

What is kept and why

• Orders, invoices and accounting records are kept for 10 years under legal obligations, with personal data limited to what the law requires and no longer linked to the deleted customer record.
• Security logs (date, time, IP address of logins and requests) are kept for up to 12 months in our legitimate interest in security.
• Backup copies are overwritten within 30 days of the deletion.
• Messages already delivered to your phone and held on Meta's systems are outside our control: you can delete them from the WhatsApp app.

For Meta apps (WhatsApp, Instagram, Facebook)

Praxenta Retail uses Meta's platforms for WhatsApp messaging and, when a shop enables it, for publishing on social media. If you interacted with a shop through these channels, this is the page to request data deletion; the address to enter in the Meta app settings as the "User data deletion" URL is:

https://praxenta.com/cancellazione-dati

Controller and contacts

Securebit S.r.l., Viale Antonio Gramsci 17/B, 80122 Napoli (NA), Italy, VAT no. 07962871211, [email protected], PEC [email protected]. Your other rights are described in the privacy policy. If you believe the request was not handled correctly you can contact the Italian data protection authority (Garante per la protezione dei dati personali).